The obsession with efficiency has displaced other higher ideals. New technologies promise democratization but instead give rise to new monopolies that are more powerful and sophisticated than the ones before. The current phase of homogenization gives the illusion of personal control and personal liberty. Instead the algorithms of a few tech companies determine what we read, what we buy, what we see etc. The attitude of many big tech firms towards competition is that Competition is for Losers (pdf). Monopoly and homogenization are two sides of the same coin. In Brave New World Revisited, Aldous Huxley writes:
. . . modern technology has led to the concentration of economic and political power, and to the development of a society controlled (ruthlessly in the totalitarian states, politely and inconspicuously in the democracies) by Big Business and Big Government. But societies are composed of individuals and are good only insofar as they help individuals to realize their potentialities and to lead a happy and creative life.
The wish to impose order upon confusion, to bring harmony out of dissonance and unity out of multiplicity is a kind of intellectual instinct, a primary and fundamental urge of the mind. Within the realms of science, art and philosophy the workings of what I may call this "Will to Order" are mainly beneficent. True, the Will to Order has produced many premature syntheses based upon insufficient evidence . . . But these errors, however regrettable, do not do much harm, at any rate directly -- though it sometimes happens that a bad philosophical system may do harm indirectly, by being used as a justification for senseless and inhuman actions. It is in the social sphere, in the realm of politics and economics, that the Will to Order becomes really dangerous.
Here the theoretical reduction of unmanageable multiplicity to comprehensible unity becomes the practical reduction of human diversity to subhuman uniformity, of freedom to servitude. In politics the equivalent of a fully developed scientific theory or philosophical system is a totalitarian dictatorship. In economics, the equivalent of a beautifully composed work of art is the smoothly running factory in which the workers are perfectly adjusted to the machines. The Will to Order can make tyrants out of those who merely aspire to clear up a mess. The beauty of tidiness is used as a justification for despotism.
Organization is indispensable; for liberty arises and has meaning only within a self-regulating community of freely cooperating individuals. But, though indispensable, organization can also be fatal. Too much organization transforms men and women into automata, suffocates the creative spirit and abolishes the very possibility of freedom. As usual, the only safe course is in the middle, between the extremes of laissez-faire at one end of the scale and of total control at the other.
During the past century the successive advances in technology have been accompanied by corresponding advances in organization. Complicated machinery has had to be matched by complicated social arrangements, designed to work as smoothly and efficiently as the new instruments of production. In order to fit into these organizations, individuals have had to deindividualize themselves, have had to deny their native diversity and conform to a standard pattern, have had to do their best to become automata.
Brave New World presents a fanciful and somewhat ribald picture of a society, in which the attempt to recreate human beings in the likeness of termites has been pushed almost to the limits of the possible. That we are being propelled in the direction of Brave New World is obvious. But no less obvious is the fact that we can, if we so desire, refuse to co-operate with the blind forces that are propelling us. For the moment, however, the wish to resist does not seem to be very strong or very widespread.
As Mr. William Whyte has shown in his remarkable book, The Organization Man, a new Social Ethic is replacing our traditional ethical system -- the system in which the individual is primary. The key words in this Social Ethic are "adjustment," "adaptation," "socially orientated behavior," "belongingness," "acquisition of social skills," "team work," "group living," "group loyalty," "group dynamics," "group thinking," "group creativity." Its basic assumption is that the social whole has greater worth and significance than its individual parts, that inborn biological differences should be sacrificed to cultural uniformity, that the rights of the collectivity take precedence over what the eighteenth century called the Rights of Man.
According to the Social Ethic, Jesus was completely wrong in asserting that the Sabbath was made for man. On the contrary, man was made for the Sabbath, and must sacrifice his inherited idiosyncrasies and pretend to be the kind of standardized good mixer that organizers of group activity regard as ideal for their purposes. This ideal man is the man who displays "dynamic conformity" (delicious phrase!) and an intense loyalty to the group, an unflagging desire to subordinate himself, to belong. And the ideal man must have an ideal wife, highly gregarious, infinitely adaptable and not merely resigned to the fact that her husband's first loyalty is to the Corporation, but actively loyal on her own account.
The current Social Ethic, it is obvious, is merely a justification after the fact of the less desirable consequences of over-organization. It represents a pathetic attempt to make a virtue of necessity, to extract a positive value from an unpleasant datum. It is a very unrealistic, and therefore very dangerous, system of morality. The social whole, whose value is assumed to be greater than that of its component parts, is not an organism in the sense that a hive or a termitary may be thought of as an organism. It is merely an organization, a piece of social machinery. There can be no value except in relation to life and awareness.
An organization is neither conscious nor alive. Its value is instrumental and derivative. It is not good in itself; it is good only to the extent that it promotes the good of the individuals who are the parts of the collective whole. To give organizations precedence over persons is to subordinate ends to means. What happens when ends are subordinated to means was clearly demonstrated by Hitler and Stalin. Under their hideous rule personal ends were subordinated to organizational means by a mixture of violence and propaganda, systematic terror and the systematic manipulation of minds. In the more efficient dictatorships of tomorrow there will probably be much less violence than under Hitler and Stalin.
The future dictator's subjects will be painlessly regimented by a corps of highly trained social engineers. . . . To the question quis custodiet custodes -- Who will mount guard over our guardians, who will engineer the engineers? -- the answer is a bland denial that they need any supervision. There seems to be a touching belief among certain Ph.D.'s in sociology that Ph.D.'s in sociology will never be corrupted by power. Like Sir Galahad's, their strength is as the strength of ten because their heart is pure -- and their heart is pure because they are scientists and have taken six thousand hours of social studies.
Alas, higher education is not necessarily a guarantee of higher virtue, or higher political wisdom.