I saw a program on the National Geographic Channel a couple of months back about the Ferrari factory. One guy who was working in engine assembly said that whenever he saw a Ferrari car his heart swelled with pride at the thought that he had contributed to its making. Another woman who sewed the leather upholstery said a similar thing. Would I have a similar feeling if I making hundred of the same thing everyday? I don't think so. At the very least, I would have had frequent bouts of trumspringa.
It reminded me of a couple of essays in the Organisational Behaviour book in IIMA. I don't remember the details but the idea behind the two essays was as follows.
The first was by Lee Iacocca who was in some top position in Ford at that time, probably its President. He talked about his exclusive car parking space, how excited he was every morning while coming to the office, about the plush executive dining room and the exotic fruits that are flown in from around the world for the dining pleasure of top executives. In short, he was chuffed with life.
The next essay was by a worker in the Ford assembly line. He talked about the monotony of his job, about the drug pushers in the Assembly line, about the bills that he had to pay, about the difficulties in educating his kids etc. In short, he was not thrilled about his job. The title of this piece was, 'It is the same company.'
That is why I was not convinced when I heard the statements of the workers. I won't be surprised if the workers were coached about what to say in the T.V. program in order to project a wholesome image of the company.